The Growth of Sustainable Investing: Common Misconceptions & Trends

•  A little background of the Growth of Sustainable Investment Industry
•  Common misconceptions about Sustainable Investing
•  What you can do to stay up to date on the Sustainable Investing Industry

Here at Physis Invest, we’re dedicated believers in the importance and feasibility of sustainable investing. From the days of when the idea of being “socially responsible” was foreign and unimportant to many, the idea of sustainable growth and actions has become increasingly popular and important to the growing amount of those who believe in taking action today for a better future. In the financial world, this is also true. Sustainable investing and, furthermore, the integration of “Environmental, social, and governance analysis” when making investment decisions has become more commonplace in traditional financial institutions and more accepted in financial theory. 

Common Misconceptions

Despite these advances, there are still many misconceptions about sustainable investing. A recent Morningstar Q&A sheds light on and addresses these misconceptions and how they affect the Sustainable Investment industry. From the financial side, the main stereotypes about Sustainable investing are that it is based on the principle of excluding harmful industries and that, overall, sustainable investments underperform traditional investments. Both of these claims are false. 

The Truth on Sustainable Investing

True sustainable Investments aren’t solely concerned on excluding industries, they are focused on making sure that the economic world has an awareness and respect for the effects they have on the environment and society. This begins with the implementation of ESG analysis when making decisions. Sustainable investing doesn’t want to necessarily drive industries out of the market and existence. The purpose of being sustainable is to transform our lifestyles, institutions, and industries with the goal of them being able to exist and be enjoyed into the distant future by those that’ll live on our planet after us. Research has never shown sustainable investments to be any less lucrative than traditional investments. Moreover, sustainable investments are widely known to be safer investments in the long run because the entire idea of sustainability is about supporting practices that can be responsibly upheld for generations to come! Despite the positive returns in sustainable investing, it isn’t all about the numbers. The total value lies in not only financial gain but also the positive environmental and societal impact.

Stay Ahead of the Curve!

Sustainable Investing is undeniably going to continue growing for years to come. As investors, as well as financial advisors and sponsors, are more exposed and accustomed to the implementation of ESG analysis, the industry is set to explode. Join us at Physis Invest to stay up to date on Sustainable Investing and be at the forefront of the revolutionary changes occurring in the financial world today! Make a decision that’ll benefit you now and for years to come!

Based on: https://www.morningstar.com/blog/2019/06/27/sustainable-trends.html?utm_source=linkedin&utm_medium=social